Reputation & SERM Insights

Practical guides on online reputation, SERM and review platforms.

The RatingUp blog explains online reputation management and SERM in plain language, without hype or black-hat promises. SERM (search engine reputation management) shapes the whole set of results people see when they search your brand — reviews, search listings and third-party mentions. Each guide answers one practical question: what SERM is and how it differs from SEO, how much reputation work costs, what you can actually do about a negative Trustpilot review, and how to pick an ORM provider without getting burned. We use only genuine, experience-based content and white-hat methods, so nothing here promises guaranteed deletions or overnight five-star ratings — durable results take months, not days.

We also cover the niches where reputation carries the most weight. High-risk verticals like crypto exchanges and iGaming need paced, ongoing work: our Safe Review Pacing runs 8–12 publications a week so they survive moderation, with survivability around 94% on Sitejabber and 60–85% in iGaming. B2B SaaS, fintech and payments, and affiliate networks each face their own review platforms and moderation rules. If you want the specifics for your industry, or the numbers behind our one-time packages ($800 / $2,999 / $7,999) and per-unit pricing, the service and pricing pages go deeper than any single post.

Explore reputation management by area: crypto exchange reputation, iGaming & casino SERM, B2B SaaS reputation, our SERM services and SERM pricing.